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The agency has supported African Bank with a through-the-line approach that encompasses ATL (radio, OOH, Digital and SEO) and BTL (Programmatic, Tech Deals Activation, and Soweto Marathon sponsorship) efforts. This allowed the agency to illustrate both the emotive and functional messaging in challenging South Africans to audaciously believe in their dreams through showing the brand’s audacious approach in sering their consumers where they are.
The agency has supported African Bank with a through-the-line approach that encompasses ATL (radio, OOH, Digital and SEO) and BTL (Programmatic, Tech Deals Activation, and Soweto Marathon sponsorship) efforts. This allowed the agency to illustrate both the emotive and functional messaging in challenging South Africans to audaciously believe in their dreams through showing the brand’s audacious approach in sering their consumers where they are.
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