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Revitalizing an Iconic Brand with a brand repositioning campaign to highlight Smirnoff 1818’s Smooth liquid credential to resonate with the younger consumer but yet retain the core market that share the brand’s heritage. With this spirit, and the brand’s affinity with music culture, we sampled a Digable Planet global classic and collaborated with Stogie T, the smoothest MC in South Africa to wax lyrical about how the world’s #1 Vodka is now smoother than ever.
The Agency created a New smooth Anthem wit a smooth classic sound with a new fusion of local South African beats and visual smooth poetry and smooth transitions to visually drive the smooth narrative of the brand.
Revitalizing an Iconic Brand with a brand repositioning campaign to highlight Smirnoff 1818’s Smooth liquid credential to resonate with the younger consumer but yet retain the core market that share the brand’s heritage. With this spirit, and the brand’s affinity with music culture, we sampled a Digable Planet global classic and collaborated with Stogie T, the smoothest MC in South Africa to wax lyrical about how the world’s #1 Vodka is now smoother than ever.
The Agency created a New smooth Anthem wit a smooth classic sound with a new fusion of local South African beats and visual smooth poetry and smooth transitions to visually drive the smooth narrative of the brand.
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