Home is where the heart is and SABC is home to where all South Africans belong. We Invited all South Africans to COME BLOM (Come Chill) with SABC 2.
The agency created a warm hearted brand and appointment viewing summer campaign that reflects the personality of the SABC 2 Brand but also brings out the different characters and well-known personalities on some of the popular shows on SABC 2. The campaign was a full through-the-line campaign with warm hearted creative executions was; TV, OOH, Radio and Digital.
Home is where the heart is and SABC is home to where all South Africans belong. We Invited all South Africans to COME BLOM (Come Chill) with SABC 2.
The agency created a warm hearted brand and appointment viewing summer campaign that reflects the personality of the SABC 2 Brand but also brings out the different characters and well-known personalities on some of the popular shows on SABC 2. The campaign was a full through-the-line campaign with warm hearted creative executions was; TV, OOH, Radio and Digital.