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The Brief: Create excitement and drive awareness and engagement on multiple media platforms of the SABC network to view and listen to beautiful game.
The Agency created a campaign that resonated around the feeling of togetherness, as no other event in the world does other than Football with over 4 Billion viewers around the world there was only one word to use in South Africa to promote this monumental event and that was “SISONKE” meaning we’re all in and together. The Campaign flighted on multiple platforms such as OOH, Radio, Social Media, and TVC’s and Always on Digital Communication.
The Brief: Create excitement and drive awareness and engagement on multiple media platforms of the SABC network to view and listen to beautiful game.
The Agency created a campaign that resonated around the feeling of togetherness, as no other event in the world does other than Football with over 4 Billion viewers around the world there was only one word to use in South Africa to promote this monumental event and that was “SISONKE” meaning we’re all in and together. The Campaign flighted on multiple platforms such as OOH, Radio, Social Media, and TVC’s and Always on Digital Communication.
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