Brief: To encourage consumers to understand why they need to pay for T.V licences  

So, for our creative comms, we want to show not only the benefit of paying your TV licenses but highlight the intangible, unforgettable moments that SABC content provides and how that affects our livelihood, proving why you shouldn’t just pay your TV license, 

but do it for the things that matter. We let the rest of Mzansi through Radio, OOH and a TVC. 

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