Two Tone Global introduced Blue Band with Choco to the Kenyan market, spotlighting the product as the perfect snack-time treat. The campaign positioned this 2 in 1 margarine as a tasty yet nutritious addition to the family’s snack repertoire, appealing directly to millennial moms seeking to enhance snack moments with both flavour and health benefits.

The campaign was developed in a fun and exciting 360 communications campaign to relaunch Kenya’s most-loved chocolate spread, Blue Band’s Chocolate Margarine.
The aim was to create a sense of excitement among kids to trial the product by leveraging the equity built by the Blue Band brand amongst their parent’s.