We created excitement and drove awareness and engagement on multiple media platforms of the SABC network to view and listen to the beautiful game. The agency created a campaign that resonated with the feeling of togetherness, as no other event in the world can compare to football, with over 4 billion viewers. There was only one word to use in South Africa to promote this monumental event, and that was “SISONKE”, meaning we’re all in and together. The campaign was flighted on multiple platforms such as OOH, radio, social media, and TVCs, as well as always-on digital communication.